Marketing Strategy

The Company employs innovative marketing techniques for promoting its dietary supplements and nutritional products. It has an online store, http://store.planetnutritiononline.com, where products of leading manufacturers and laboratories are sold. The Company attracts traffic to its online store through gift certificates and discount offers. Planet Nutrition is also driving sales by locating stores within fitness centers and intends to grow and develop a network of franchised stores. Their success will be supported by a high impact advertising campaign designed to create brand awareness.

Planet Nutrition also offers consultation and diet program services. Its online site provides free consultation regarding body mass index category, as per the Panel on Energy, Obesity, and Body Weight Standards published by the American Journal of Clinical Nutrition.

The Company is also focusing on expanding its customer base within the medical and fitness market segments. It plans to enter into medical partnerships and support clinical research into weight loss by funding studies using the Company’s products. Planet Nutrition recently entered into an agreement with Peak Fitness, which operates a chain of 37 fitness centers in North and South Carolina. As a result of this agreement, the Company will be opening stores in every Peak Fitness center or club.